font elitist

I’m a font elitist. I’m very picky about the fonts that I use. Not too much when I’m typing papers or writing emails, but as soon as I start designing things, like logos or advertisements or posters… watch out, font list. Very few of you are good enough for me.

You see, fonts have personality and character. Maybe you don’t realize this, but it’s true. This study found that people’s perceptions of an email were clearly affected by the font that was used.

So, I’m struggling to find a good font for the word “Ballet” for a new Grand Rapids Ballet Company logo.
image That one’s too pointy.

image Too casual and sloppy. If I waswere designing for a painter, though… it might have potential.

image I kinda like this one. But it’s too impersonal.

image Ugh! Papyrus. Waaay overused in logos and posters. Cool and trendy about 6 years ago. Now… just bad.

image Hmm. This one has potential. A little stiff though.

What can you do about being a font elitist? I’m not really sure that there’s a cure. Even the $5000 font package that my prof keeps going on about isn’t helping much, because a lot of those fonts are just really, really bad. (Like this one:
image I mean seriously! How could this font possibly be used in good design‽)

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2 Responses to font elitist

  1. mom says:

    I agree with you.  I had the dickens of a time finding just the right font for one of my students who needs to have the curly tail on a lowercase q.  I am also pretty persnickety about grammar.  The verb “were” needs to follow “if”, not “was”.  Love you.

  2. Did you know that I am in the Ballet this year?  I am a monster in Where the Wild Things Are.  I am guessing the GR Ballet is the design work that you are doing this year for art 355 (or Speyer’s third level).  Sounds like fun.  Argh the Calvin font blues…

    So this is expression engine we are blogging in eh?  i kind of like it.  might have to set up my own.  currently the blogger and xanga kinda suck.  anywhoo.. have a good one.