{"id":94,"date":"2007-03-06T12:04:00","date_gmt":"2007-03-06T12:04:00","guid":{"rendered":"http:\/\/www.emilywinck.com\/blog\/?p=94"},"modified":"2007-03-06T12:04:00","modified_gmt":"2007-03-06T12:04:00","slug":"font-elitist","status":"publish","type":"post","link":"http:\/\/www.emilywinck.com\/blog\/font-elitist\/","title":{"rendered":"font elitist"},"content":{"rendered":"

I’m a font elitist. I’m very picky about the fonts that I use. Not too much when I’m typing papers or writing emails, but as soon as I start designing things, like logos or advertisements or posters… watch out, font list. Very few of you are good enough for me. <\/p>\n

You see, fonts have personality and character. Maybe you don’t realize this, but it’s true. This study<\/a> found that people’s perceptions of an email were clearly affected by the font that was used.<\/p>\n

So, I’m struggling to find a good font for the word “Ballet” for a new Grand Rapids Ballet Company<\/a> logo.
\n\"image\" That one’s too pointy.

\n\"image\" Too casual and sloppy. If I was<\/strike>were designing for a painter, though… it might have potential.

\n\"image\" I kinda like this one. But it’s too impersonal.

\n\"image\" Ugh! Papyrus. Waaay overused in logos and posters. Cool and trendy about 6 years ago. Now… just bad.

\n\"image\" Hmm. This one has potential. A little stiff though.
<\/p>\n

What can you do about being a font elitist? I’m not really sure that there’s a cure. Even the $5000 font package that my prof keeps going on about isn’t helping much, because a lot of those fonts are just really, really bad. (Like this one:
\n\"image\" I mean seriously! How could this font possibly be used in good design\u00e2\u20ac\u00bd)
<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m a font elitist. I’m very picky about the fonts that I use. Not too much when I’m typing papers or writing emails, but as soon as I start designing things, like logos or advertisements or posters… watch out, font … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-random"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":0,"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.emilywinck.com\/blog\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}